Creating your Customer Avatar

Creating your Customer Avatar

Why is this 80/20 rule so important? How can this information help you to get the biggest bang for your marketing buck? As a follow up to last weeks blog about Marketing, I wanted to give you some resources to help you with figuring out your top 20%. Last week you...
Most Effective Marketing

Most Effective Marketing

Is your marketing planned and purposeful? Or is it random and scattered? Do you find yourself posting on social media whenever the wind blows? When someone calls to solicit advertising or donations from you, do you have a reason for agreeing or declining? What is your...