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Most Effective Marketing

Most Effective Marketing

Customer Service

Is your marketing planned and purposeful? Or is it random and scattered? Do you find yourself posting on social media whenever the wind blows? When someone calls to solicit advertising or donations from you, do you have a reason for agreeing or declining? What is your...
Story Time: Truth

Story Time: Truth

Employee Retention

True Story: Visiting with a friend the other day who decided to go to Dutch Bros to check out their coffee. So many of his clients rave about it that he wanted to see what the fuss was all about. “Immediately when I drove up, I got it. There’s music playing, staff...
Hiring: Part Two

Hiring: Part Two

Employee Retention

Now that you’ve got your highlighted list from last week, let’s look at the items you did not highlight. These can be the first areas you are ready to hire for. But wait. I sense some reluctance. Are you finding yourself dismissing this exercise? Are you thinking:...
Handling Mistakes Like a Boss

Handling Mistakes Like a Boss

Customer Experience, Customer Service

We’ll all make them. If you’re in business long enough, stretching and growing, you’ll have multiple opportunities to fix mistakes. Mistakes: I affectionately called them “growth opportunities”. When we were early on in our business growth, I will never forget some...