How does Brittany navigate growth and communicate her vision with staff? Read on McDuff for some excellent entrepreneur tips you can implement in your own business!

Brittany Lawrence – Owner – Wink Lash & Wax Bar

How long have you owned your business?

There have been a couple of “starts” for me. I started Wink almost 7 years ago just working solo.

Four years ago I committed to opening in the new, larger space, expanding our services, and hiring employees .

Wink’s Customer Reception Area

How many employees do you have?
How do you do training?


Training is evolving!

Right now I am building a training manual so every time we do a new hire we have a step by step guide for each service or task that needs to be done. One of the goals is that when we have a new person coming on board, they are trained like everyone else – that we’re a cohesive team giving consistently great service to our clients.

We have monthly staff meetings

I am just starting to implement a weekly meeting with our front desk/office manager that we are both excited about.

Leaders need to lead. This means regular meetings with management and employees.

What incentives or activities do you do with employees?

  • Product Discounts
  • Free Trades in-house and out
  • Retail Commission
  • Competitive Pay (there are challenges as to how this is structured)
  • Annual Spa Day
  • Meals Together: sometimes a breakfast, other times dinner

One great bit of feedback that has come from implementing regularly scheduled individual meetings is that the staff would like to do more dining out together for fun ‘out of work’ bonding. This was great feedback! It makes me happy that our staff enjoy one another so much that they want to spend time together outside of work.

What do you feel are some of the best things you’ve done for your business?

Business Coaching Success

One of the best things I’ve done is to hire a business coach.

Instead of going home and unloading on my husband you keep me on task, hold me accountable.

In the past, when there are too many things going on, too many balls in the air, it’s hard to focus on the most important thing. I can get overwhelmed and just want to sit on the couch, watch TV, and fold laundry. (The folding laundry is only so I still feel like I’m being productive while watching TV!)

If I wouldn’t have hired you, we wouldn’t be having consistent team meetings with an agenda, etc. You’ve been able to see my vision, what I wanted to do with my business, get it lined up; and streamlined my thinking.

Disclaimer: I didn’t know Brittany would answer this question in this way! I love and appreciate the kudos. She’s got an amazing vision for her business.

What accomplishments are you most proud of?

I started small and this business has grown to where it is; it’s exceeded my expectations and plans!

I was looking through some files for a logo the other day and began tunneling through old files and photos on my computer.

It was very satisfying to take a moment to look back and see what I’ve accomplished. I was proud of that. I don’t take time to look at, or give myself credit for, my accomplishments.

If hindsight were 20/20, what would you have done differently, earlier?

  • I would have created a defined business plan earlier, with goals!
  • I would also have created an employee manual from the beginning! It would eliminate confusion, backtracking, retraining.

If you’re going to have employees, expectations, processes, and procedures need to be defined. We had no baseline in writing.

Since I’m not fond of confrontations I had nothing to look at, or share with, employees when things needed changing.

What are the most recent or the most impactful books/podcasts/etc. for you?

Click on the blue link below to purchase your book!

Most of my learning is technical material related to my business.

I’m constantly reading these things. They fascinate me!

I am starting The E-Myth now.

My business coach recommended it. 🙂

I do recommend it even though I don’t completely agree with him AND I groan at times in frustration. My husband said maybe it’s the harlequin romance book in the business world. I laughed and agreed! That being said, there are many GREAT, applicable teachings in the book. A must read. ~Samantha

Quotable Quotes:

“The definition of insanity is doing the same thing over and over again but expecting different results.”

~ attributed commonly to Einstein

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