Positive company culture. How it can increase customer retention?
Great examples should be shared! It’s inspiring and motivating to see what other businesses are doing; especially when they’re hitting it out of the park.
When a business gets customers to go out of their way to shop (avoiding the convenience of Amazon), we know that they’re doing something right.
We MOST CERTAINLY want to emulate businesses who create a positive company culture that attracts and retains both customers and quality staff.
Increasing customer retention by 5% can increase profits from 25-95%! The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.
Great Example – Making Customers Want to Return
There are specific things a business can do in order to cultivate and create a positive company culture that increases customer retention.
Jeff shares a stellar example of a company doing just that!
Click on the video below to hear him share his experience.
Specific Strategies to Increase Customer Retention
Increasing customer (and employee) retention happens, in part, by creating a positive workplace culture.
Creating this culture starts with HIRING. it continues with TRAINING and grows with SUPPORT.
The hiring piece is vital. It’s the foundation. If we don’t attract the right people to fit our business then turnover increases, costs increase, and productivity of ALL staff decreases.
It makes dollars and sense to start by implementing steps to attract people that fit your particular business and the culture you’re working to create.
Increase your luck with hiring people that ‘get’ your business and want to join your team!
Download your free guide, 15 Recruiting Strategies to Find Great Employees.
Have fun implementing!