Are you paying warm bodies? Wouldn’t it be much better to train those warm bodies to help a business grow and to delight customers? If I had a nickel for every time I entered a business and saw someone just punching the clock . . .

From a customer POV this is incredibly frustrating. From a business owner POV it’s a phenomenal waste of money and resources. We’ve no time to pay bumps on a log.

Instead of paying a warm body to punch a clock, we can transform even the most wet-behind-the-ears employee into making a big contribution to daily revenue. The key is helping staff understand their value and training them how to harness their value by asking customers a simple question.

Every dollar counts and simply knowing what to say can easily add $2,000 a month to sales. Here’s a great example of how it’s done.

The Power of Suggestion

I was downtown in our local area shopping district picking up some things for an art class that my hubs and I were taking. On the sidewalk was a sandwich board for this deli, Boda’s Kitchen. It caught my eye. Neatly written was the lunch special: yellow curry over rice.

I was not downtown for food, but the power of suggestion drew me in and “suddenly” I was craving yellow curry and rice. Go figure!

Staff Training 101

When I walked in, immediately the woman behind the counter greeted me, even though she was working on bundling up some fresh bread for delivery. Right away I felt welcomed.

When I ordered the special, she asked me, “Would you like something to drink with that?

She gestured to the drink case, which I hadn’t noticed (even though I had just walked passed it).

Just as I wasn’t thinking about dinner before seeing the sign, I wasn’t thinking about anything to drink before she asked me.

Her question gave me pause and I thought, “Do I want a drink to go with dinner? Maybe I do!

It was just a casual question but a very thoughtful one. She was simply seeing if I needed something; she was thinking for me.

“A lot of our customers, they don’t think about it. But after I ask them, they oftentimes will choose something.”

Kat

Awesome Employee

Missed Opportunity to Serve

Many people miss this opportunity to add value to their customers. These ‘bumps on a log’ don’t ask questions; they don’t offer any other products.

If I’m shopping at Boda’s, or any other store, and I like what I see, I’m bound to like other offerings. There is no way that I, as a customer, can know about all of the products and specials offered. Knowing inventory and specials is the staff’s job.

If I like what the store has to offer, why wouldn’t staff offer me something else? It stands to reason that I’d like other things! Offering other, complimentary items, adds incredible value to my experience as a customer.

Numbers Don’t Lie

To increase sales by just $2,000 a month, all that’s needed is for 13 customers a day to add a $5 item to their order. That’s it! $2,000 a month equates to $24,000 a year. This can happen by training staff to ask a simple question. Offer something to enhance the customers experience.

To increase sales by just $2,000 a month, all that’s needed is for 13 customers a day to add a $5 item to their order. That’s it! $2,000 a month equates to $24,000 a year. This can happen by training staff to ask a simple question. Offer something to enhance the customers experience.

 

Let’s Not Reinvent the Wheel

If you are interested in having someone else teach these skills to your staff, check out the plug-and-play video course.

It does JUST that (and a whole lot more).