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Benefits of Hiring Veterans for Your Small Business

by | Feb 28, 2022

The Benefits of Hiring Veterans for Your Small Business. A guest post from Kelli Brewer!

As a small business owner, the success of your company relies on your employees. A committed, responsible team of enthusiastic people can help drive your success. Veterans are one often overlooked group in the workforce that can make for fantastic team members.

Here, at Kaizen Coaching LLC, Samantha helps businesses maximize business’ potential by leveraging the Power of People.

This guide explains why it’s worth hiring veterans and how to best go about it.

It costs, on average, 1/2 to 3/4 of an employee’s salary to replace that individual.


Society for Human Resource Managment

Why Hire Veterans for Your Business?

Veterans tend to make for strong workers for a variety of reasons.

  • They have proven leadership abilities, perform well under pressure, and are mission-focused when it comes to their work ethic.
  • People who have served also tend to be adaptable and adept problem solvers.
  • Finally, they will likely have significant experience interacting with diverse people.

All of this adds up to an employee who is motivated, resilient, and ready to perform their best.

There are also practical $$$ benefits to hiring veterans. The Internal Revenue Service offers a Work Opportunity Tax Credit, WOTC, for employers who give jobs to persons from certain groups known to face barriers to employment.

Some veterans are included in this group. The IRS outlines the necessary requirements for a person to qualify for the WOTC, such as working at least 400 hours for the employer and it being their first year of employment.

How to Find and Hire Veterans

If you are looking to hire veterans, take a targeted approach to your recruiting. Websites like Recruit Military cater specifically to veterans and the people looking to employ them.

Other helpful resources include,,, and Looking in the right places is only half the battle, however. You also want to make sure that you are adjusting your recruiting strategy to meet veterans’ needs.

For example, it’s important to portray your organization as a good place for veterans to work. When designing your job ads, make sure to highlight relevant points, like the fact that you’re a veteran-friendly workplace.

You can make your ads aesthetically compelling using graphic design tools. Free software tools allow you to create professional-looking banner ads without the high costs of hiring a graphic designer. You can post your ads on various job boards.

Once you’ve posted your job ads, you’ll start getting applications to sift through. Read the resumes that come in carefully. However, you should also look at other application materials, like a person’s resume or cover letter. Veterans may not have a lot of “real world” job experience, so their resumes may be light. It’s important to take a holistic view of the person’s profile as a whole.

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Ensuring Veteran Employee Success at Work

Once you’ve recruited veterans for your business, take the time to onboard them.

Giving workers the knowledge and continuing education they need to succeed will help them thrive and avoid frustration. Inc. offers tips for helping veteran employees integrate and succeed. For exampe, you should be prepared for a culture clash between employees who have served and civilian employees.

Something that seems slight to a civilian, like tardiness, is a big deal in the military.

You can help civilian and veteran workers alike succeed by providing them with regular training. Kaizen offers courses to support and empower your team, helping them maximize their potential.

Encouraging your workers to take part in these kinds of sessions regularly can also be a great bonding experience for them. If you are noticing friction between veteran and civilian workers, this may be one step towards overcoming that.

Hiring veterans is a great way to give back to people who have served while also boosting your business’ success!

For more content on running a thriving business, check out our Resources page!

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