Learning (Stealing) from the Big Boys

I love to pilfer big business. They spend thousands of dollars on market research, development, and implementation. Small businesses owners simply don’t have that kind of capital, (or time), to do this kind of extensive research. But, we CAN piggyback onto their investments! One of my most favorite things to…

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How to Partner Correctly to Boost Your Fan Base

Are you looking to grow your audience and increase your business without throwing money at random advertising? An excellent way to accomplish this goal without spending scads of money is to partner with a complimentary event or business. To be clear: I’m not saying to partner with any-old-business. No sir.…

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How to Knock Customer Service out of the Park

We’ve all experienced it. Mediocre Service. Poor Service. Stellar Service. Small business owners need every possible advantage. A poor review can be crippling. In contrast, you can reap tremendous rewards from a customer  whom you’ve really impressed (especially after a screw up). Keep on reading for a strategy to train…

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Let it go. . . lessons from Frozen

Do you want to develop a business and not simply create a (more than full time) job? Do you find your business growing to the point where you need to delegate more in order to preserve your sanity/health/marriage? I didn’t want to create an 80-hour week job for myself. No…

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Guts – No Glory

Ah . . . the not so glorious glory of a business owner. It takes much selflessness to run a successful company if you want to develop a team (so you’re not chained to your business.) How DO you as a business owner, grow your company into a robust healthy…

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Going Above and Beyond – Example From the Tow Man

How do you nab great reviews? What’s a sure fire way to grow your business? How can small (or large for that matter) businesses get the competitive advantage? All of the fabulous (and expensive) newspaper, magazine, radio advertising, your FaceBook posts, Instagram and Pinterest Pictures, tweets, etc. will fall flat…

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