Most Effective Marketing

Is your marketing planned and purposeful? Or is it random and scattered? Do you find yourself posting on social media whenever the wind blows? When someone calls to solicit advertising or donations from you, do you have a reason for agreeing or declining? What is your litmus test? Marketing, if…

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Goal Setting – in November??

Goal setting. Usually we think of this happening the first of the year. However, I think there’s no better time than the present! Whether you’re getting a head start on your goal setting, working to push through the end of the year, or helping your staff with goal setting, let’s…

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Hiring Seasonal Staff

I read recently in my Oregon Stater magazine about an organization at the University that works to impress upon students the importance of gaining skills wherever they are. They were hearing students comment flippantly about their coffee shop jobs (and the like). Comments about their jobs were that they were…

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Are You Using Your Website as a Crutch?

Online tools like your website (or Instagram, Pinterest, FB, etc.) are amazing! They work for you 24/7. It’s a waste of resources if we don’t use them to their fullest measure. They helps make our lives easier and allows our customer to obtain the information they want, when they want…

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Story Time: Truth

True Story: Visiting with a friend the other day who decided to go to Dutch Bros to check out their coffee. So many of his clients rave about it that he wanted to see what the fuss was all about. “Immediately when I drove up, I got it. There’s music…

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Setting the Table – Danny Meyer

Just finished reading: Setting the Table: the transforming power of hospitality in business by Danny Meyer. Many, many things resonate with me and align with my belief about the vital importance of hospitality. There was a particular word that stood out, jumped off the page actually, that I immediately worked…

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