Don’t Give Away the Farm!

Are you finding that your promotions, the specials that you use to boost sales or bookings, most often default to a discount? Discounts are great, however, when used too often they send a detrimental message to your customers and undermine the value of your business or service. Many times, businesses…

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Email vs. Social Media – who kicks butt?

Why Email Kicks Social Media’s Butt. Are you feeling a bit frantic trying to keep up with all the social media promotions you’re working to engage in? Does it seem like marketers are yelling at you to be on Pinterest, Instagram, Facebook, Google+, Tweet, etc. etc.? I did and I…

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How to Partner Correctly to Boost Your Fan Base

Are you looking to grow your audience and increase your business without throwing money at random advertising? An excellent way to accomplish this goal without spending scads of money is to partner with a complimentary event or business. To be clear: I’m not saying to partner with any-old-business. No sir.…

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Do you need a pick-me-up after a busy season?

Busy summer? Feeling drained? Staff bedraggled? Feeling unmotivated? Is someone about to get on your last nerve? Normal. Completely normal. I found myself feeling this way after a tremendously busy summer season filled with weddings and many hotel guests. Between training up new employees, supporting them, and working to exceed…

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How to Build Effective Retreat Business in Shoulder Seasons

We’re heading into the shoulder seasons but your bookings don’t need to drop like a hot potato. The shoulder seasons have a different feel than summer. Marketing, specials, and events can reflect, take advantage of, and fill your guests need for this more relaxing, reflective, or experiential stay. The possibilities…

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How to Knock Customer Service out of the Park

We’ve all experienced it. Mediocre Service. Poor Service. Stellar Service. Small business owners need every possible advantage. A poor review can be crippling. In contrast, you can reap tremendous rewards from a customer  whom you’ve really impressed (especially after a screw up). Keep on reading for a strategy to train…

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