Cultivating Your Employees to be Influencers

Do you want your employees to perform ‘on point’ even when you’re not around? Of course! How do you help this happen? Do you need to set up remote video monitoring stations? No, that would be absurd and be counterproductive to the type of environment you’d want to create. (Although…

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Customer Service as a Performance?

How many times have you been underwhelmed with the first person you encounter at a business? My guess, sadly, is that it’s almost each and every day. Service expectations have gotten so low in many cases that we’ve come to expect, and excuse, mediocre interactions. Frankly, businesses are unnecessarily losing…

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Staff Evaluation Guide

It’s a new year! goal setting, evaluating, making plans, resolutions, etc. How about a handy guide to help you with your staff? My friend who owns a Med Spa, Columbia Laser Skin Center, just returned from her annual three-day planning trip and has wrapped up end of the year evaluations…

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Don’t Give Away the Farm!

Are you finding that your promotions, the specials that you use to boost sales or bookings, most often default to a discount? Discounts are great, however, when used too often they send a detrimental message to your customers and undermine the value of your business or service. Many times, businesses…

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Email vs. Social Media – who kicks butt?

Why Email Kicks Social Media’s Butt. Are you feeling a bit frantic trying to keep up with all the social media promotions you’re working to engage in? Does it seem like marketers are yelling at you to be on Pinterest, Instagram, Facebook, Google+, Tweet, etc. etc.? I did and I…

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