Signage and Customer Service

How does signage enhance your Customer Experience? Signage is a big one. It is so very frustrating to be looking for a business while driving down the road trying to pay attention to, and look out for, distracted drivers, one-way streets, texting pedestrians, and darting dogs off leash. When signage…

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Most Effective Marketing

Is your marketing planned and purposeful? Or is it random and scattered? Do you find yourself posting on social media whenever the wind blows? When someone calls to solicit advertising or donations from you, do you have a reason for agreeing or declining? What is your litmus test? Marketing, if…

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Hiring Seasonal Staff

I read recently in my Oregon Stater magazine about an organization at the University that works to impress upon students the importance of gaining skills wherever they are. They were hearing students comment flippantly about their coffee shop jobs (and the like). Comments about their jobs were that they were…

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Are You Using Your Website as a Crutch?

Online tools like your website (or Instagram, Pinterest, FB, etc.) are amazing! They work for you 24/7. It’s a waste of resources if we don’t use them to their fullest measure. They helps make our lives easier and allows our customer to obtain the information they want, when they want…

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