Tis’ the Season! Purchasing gifts gives you the willies? Read on for help and inspiration.

It’s the season of giving! How are you going to thank your customers and your employees? When thanking them, whether a gift, gift certificate, or discount, look for experiences or things that somehow relate to your business. “It’s not just giving a gift that speaks volumes to people; gifts are…

Continue reading

Please spread the word:
RSS
Facebook
Twitter
YouTube
LinkedIn

Have You Got the Hiring Blues? Three Tips to Change Your Attitude (and Results)!

Is hiring one of your least favorite tasks? Do you find weeding through applicants frustrating? Are you tired of getting excited about the applicant during an amazing interview only to hire them and find that their skill was actually interviewing but not doing any actual work? I avoided hiring like…

Continue reading

Please spread the word:
RSS
Facebook
Twitter
YouTube
LinkedIn

Don’t Give Away the Farm!

Are you finding that your promotions, the specials that you use to boost sales or bookings, most often default to a discount? Discounts are great, however, when used too often they send a detrimental message to your customers and undermine the value of your business or service. Many times, businesses…

Continue reading

Please spread the word:
RSS
Facebook
Twitter
YouTube
LinkedIn

Email vs. Social Media – who kicks butt?

Why Email Kicks Social Media’s Butt. Are you feeling a bit frantic trying to keep up with all the social media promotions you’re working to engage in? Does it seem like marketers are yelling at you to be on Pinterest, Instagram, Facebook, Google+, Tweet, etc. etc.? I did and I…

Continue reading

Please spread the word:
RSS
Facebook
Twitter
YouTube
LinkedIn

How to Partner Correctly to Boost Your Fan Base

Are you looking to grow your audience and increase your business without throwing money at random advertising? An excellent way to accomplish this goal without spending scads of money is to partner with a complimentary event or business. To be clear: I’m not saying to partner with any-old-business. No sir.…

Continue reading

Please spread the word:
RSS
Facebook
Twitter
YouTube
LinkedIn

Horrible Behaviors

Sometimes giving examples of horrible behavior illustrates what we’re trying TO do regarding excellent customer experience. Using negative illustrations in a lighthearted manner in a staff training can help people to reflect and notice if they’re guilty of any of the top five. Top five horrible example behaviors.  Enjoy the…

Continue reading

Please spread the word:
RSS
Facebook
Twitter
YouTube
LinkedIn