Don’t Give Away the Farm!

Are you finding that your promotions, the specials that you use to boost sales or bookings, most often default to a discount? Discounts are great, however, when used too often they send a detrimental message to your customers and undermine the value of your business or service. Many times, businesses…

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Email vs. Social Media – who kicks butt?

Why Email Kicks Social Media’s Butt. Are you feeling a bit frantic trying to keep up with all the social media promotions you’re working to engage in? Does it seem like marketers are yelling at you to be on Pinterest, Instagram, Facebook, Google+, Tweet, etc. etc.? I did and I…

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How to Partner Correctly to Boost Your Fan Base

Are you looking to grow your audience and increase your business without throwing money at random advertising? An excellent way to accomplish this goal without spending scads of money is to partner with a complimentary event or business. To be clear: I’m not saying to partner with any-old-business. No sir.…

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Horrible Behaviors

Sometimes giving examples of horrible behavior illustrates what we’re trying TO do regarding excellent customer experience. Using negative illustrations in a lighthearted manner in a staff training can help people to reflect and notice if they’re guilty of any of the top five. Top five horrible example behaviors.  Enjoy the…

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Do you need a pick-me-up after a busy season?

Busy summer? Feeling drained? Staff bedraggled? Feeling unmotivated? Is someone about to get on your last nerve? Normal. Completely normal. I found myself feeling this way after a tremendously busy summer season filled with weddings and many hotel guests. Between training up new employees, supporting them, and working to exceed…

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Night and Day Customer Experiences

Today’s blog is a bit of a rant. I find it so incredibly irritating when customer service is done so completely wrong and people (in this case me) feel like they’re an inconvenience, a criminal, a distraction. It’s a revenue loss for a business that does not have to happen.…

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