Why would a business want to create a culture of customer service? Don’t clients and customers frequent a business for the product and/or service?
The short answer is yes. Customers do seek out, and return to, businesses for products and/or services.
However, businesses that wish to be around in five years, who want to reduce employee turnover and increase revenue and customer satisfaction, make the creation of a service culture top priority. They work to create a culture of customer service.
What Do Successful Companies Do?
When successful companies like Nordstrom, L.L. Bean, the Mayo Clinic or Zappos have similarities in their customer service business practices, it’s important we pay attention. Hundreds of thousands of dollars are spent on development with the goal of growing the company.
Small and medium businesses don’t have to spend thousands of dollars on R&D, we just need to study what the big boys do then adapt the practices to our businesses!
What’s in it for My Business?
When a company creates a successful customer service culture many things result:
- Lower employee turnover
- Increased workplace satisfaction
- Quality employee to customer interactions
- People to people connections (not simply transactional)
- Increased customer satisfaction
- Better social media reviews
- More dollars spent at the business
The above items alone can result in peace of mind and some much-needed vacation time for the owner!
Creating a Culture of Customer Service – why bother? Here are 10 Reasons!
This article breaks down the 10 elements shared by companies that have created successful customer service cultures. Read through and see where your business excels and where it might need to improve.
Do you want to begin creating a culture of customer service? An easy way is to share this post with your team!
Small businesses have tremendous power to transform a community and create positive change in the world!
Samantha is a business coach and consultant, a writer, teacher, and speaker who works with small businesses helping owners to ‘tame the overwhelm’.
She conducts workshops and trainings in hospitality, customer experience, and creating a culture in the workplace that inspires and motivates employees (and customers!).